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 More computer ebooks Wireless Mobile Media and Applications - From Concept to Cash
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 Chapter 1, ‘Fundamentals of the Industries’, introduces the players from the IT, telecom and media industries and describes the value chains and working relationships. This highlights the very different viewpoints and how many existing approaches have failed, while there are some successes that we can learn from.Chapter 2, ‘Understanding the Customer’, starts from the user perspective, both consumer and enterprise, and considers why people behave like they do. Chapter 3, ‘Creating a Winning Service Offering’, explains how operators build service roadmaps, media companies evolve their offerings by adding interactivity, and developers try to collaborate with them both to get their applications on the market. Chapter 4, ‘Designing Services’, dives into a technical classification of services and the far-reaching implications of early design choices. This is followed by a round-trip of design guidelines and tips needed to ensure a superior user experience and mobile optimized end-to-end performance. Chapter 5, ‘Managing the Customer Experience’, considers how to attract and retain the customers with a rich and dynamic experience. This includes ways of increasing the value of the service offering as well as how to remove the many barriers that still prevent customers using mobile services. Chapter 6, ‘Mobile Devices – Leading the Way’, goes through the evolution of devices, from when they followed the networks to today, when applications start from the device. Chapter 7, ‘Service Environment’, introduces and deals with selected functions, technologies and architecture of the machine room that enable delivery and allow management of services. Focus is placed on how technologies can and should cater to business needs and business viability as well as how new technological features and qualities can inspire new services or new and better ways of offering existing services. Chapter 8, ‘Deployment of Services’, focuses on the practical aspects of the deployment and integration of complete services. Chapter 9, ‘Commercial Launch Experiences’, follows up on the previous chapter of deploying services, but approaches it from an outside-in perspective. Chapter 10, ‘Feedback and Quality’, closes the circle by introducing feedback loops and methodologies for keeping the service offering alive and attractive. Download free ebook for multimedia: Mobile Media and Applications
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